Siena Morelle

For Siena Morelle, I created a refined brand identity that balances timeless elegance with modern femininity. Rooted in the world of beauty and self-expression, the design blends soft tones like blush pink, nude, and deep rose with high-contrast black to evoke both delicacy and strength.

The visual system features custom floral linework, a serene female profile illustration, and editorial-inspired typography, all working together to reflect the brand’s luxurious yet approachable personality. These elements were cohesively rolled out across digital platforms, social media, and studio applications like signage and packaging.

The tone of voice is elegant and empowering, with a quiet confidence that speaks to inner beauty:
“Where beauty meets artistry.”

Siena Morelle isn’t just a makeup studio, it’s a curated beauty experience. My role was to translate this essence into a visual identity that feels intimate, artistic, and gracefully iconic.