Nolani
( Brand Strategy • Brand Identity • Packaging Design )

Where Beauty Begins with You
Nolani Selfcare
For this nourishing and minimalist selfcare brand, I developed a soft yet luxurious visual identity that reflects both purity and empowerment. The branding is rooted in calm earthy tones, elegant typography, and clean packaging design to echo the natural ingredients and soothing rituals behind the brand.
The logo combines sophistication with an approachable feel, while the packaging was crafted to feel both premium and grounded — appealing to modern women who value selfcare as a daily ritual. From custom product labels to mood-driven campaign visuals, each element was designed to spark confidence and calm in equal measure.







