Nokiro

( Brand Strategy Brand Identity Packaging Design )

Matcha brand

Nokiro Matcha – Branding & Packaging Design

Nokiro is a modern matcha tea brand that brings the rich heritage of Japanese tea culture into a playful, vibrant, and contemporary visual identity. The branding blends soft pastels with bold forest greens to reflect the natural origin and purity of the product, while still feeling fresh and energetic.

For this project, I created a full visual system including logo variations, custom patterns, packaging design, social media content, and branded print materials. The handwritten-style logotype adds a personal, crafted touch, while the illustrated icons — from tea whisks to matcha leaves — bring approachability and warmth.

This design is made to connect with a new generation of tea lovers — people who care about quality, culture, and aesthetics.
A calm ritual, served in color.

Matcha brand by Graphicbyindy in the Netherlands