Logo folio

This logo folio showcases a selection of brandmarks I created with a clear client directive: incorporate the iris flower, a symbol of elegance, wisdom, and creativity. Each logo in this collection explores a different visual interpretation of the flower, tailored to the tone, audience, and industry of the brand it represents.

From minimalist outlines to detailed linework and stylized geometric forms, the designs strike a balance between organic softness and graphic clarity. The iris acts as both a literal and abstract motif, evolving across various branding needs while maintaining a strong, recognizable identity.

This project challenged me to work within a specific symbol while still delivering diversity in execution, proving that great identity design is about creative flexibility within clear boundaries.