ABOUT ME
Unique illustrations made to elevate your brand and make it feel more personal ⟶
Indy jasmijn plu
Hi, I'm Indy — the creative force behind GraphicbyIndy.
I’m a graphic and brand designer based in the Netherlands, with a big love for visual storytelling, detail and design that actually means something. I believe great design goes beyond aesthetics — it builds connection, creates clarity and reflects who you are as a brand.
I work closely with entrepreneurs, creatives and small businesses to bring their vision to life — whether that’s through a full brand identity, a stylish website, custom illustrations or scroll-stopping social media content. I’m here to translate your story into visuals that feel authentic, aligned and unmistakably you.
From bold brand design to clean layouts, from tiny print details to full digital experiences — I bring clarity, consistency and creative strategy to every project I touch.
Get to know me
Fun facts
Design is my profession, but here’s a little peek behind the pixels. These are the small things that make me me — beyond the branding, beyond the screen.
Sunny & warm
I’m at my happiest when it’s sunny & warm: Give me golden light, open windows, and a fresh playlist — and I’m instantly more inspired.
Vacation
I love going on vacation: Travel fuels my creativity. Whether it’s a city trip or beach day, a little escape always brings fresh energy into my work.
Logo
I (secretly) judge every logo I see: Billboards, product packaging, business cards — I notice everything. If there’s kerning chaos… I feel it.
Coffee lover
I’m a coffee lover with a soft spot for cute mugs: A good day starts with coffee — preferably in a pastel mug that matches my mood (and sometimes my outfit).
Process
How I work
My process is personal, collaborative and clear — built around making you feel supported, understood and creatively inspired throughout the journey. Whether you’re building something completely new or rebranding an existing business, I guide you step-by-step from first idea to final design.
We begin with getting to know your story, goals and style. I ask the right questions to understand your brand and your audience — even if you don’t have it all figured out yet (that’s what I’m here for).
From there, I translate your vision into visuals that are not only beautiful, but strategic and aligned with who you are. You’ll be involved along the way — with room for feedback and fine-tuning — but I’ll always keep the process smooth, structured and stress-free.
Because great design doesn’t just happen — it’s built on clear communication, intention, and trust. And that’s exactly how I like to work.
