Lotus Soul

For this spa & wellness brand, I created a calming and refined brand identity inspired by tranquility, mindfulness, and the soothing power of nature. The visuals are grounded in earthy neutrals and soft textures, reflecting the peaceful ambiance of the spa experience.

The logo — a serene face embraced by lotus petals — symbolizes harmony, self-connection, and renewal. From minimalist packaging to visual storytelling through social content, each element was designed to bring a sense of quiet luxury and holistic care. Lotus Soul invites you to pause, breathe, and reconnect with yourself.