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Hoornse Plas

( Brand Strategy • Brand Identity • Packaging Design )

De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands

Branding Project

De Hoornse Plas – Groningen

This identity was inspired by nostalgic summer days, warm sunsets and the carefree feeling of being near the water. De Hoornse Plas has been a beloved local spot in Groningen since 1973 — a place to swim, relax, and spend time together. That energy is captured in the branding.

The visual style combines retro shapes, sun-kissed colors and playful illustrations into a logo system that works across everything — from apparel and signage to posters, flags and drinkware. The result is a sunny, welcoming identity that feels both fun and timeless.

From logo and pattern design to print materials and mockups — this project is all about capturing the laid-back joy of a perfect summer by the lake.

Let's work together!
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands
De Hoornse Plas Branding by Graphicbyindy in Nijmegen, Netherlands