NUMA GLOW

( Brand Strategy Brand Identity Packaging Design • Social media )

Numa Glow

Brand Identity & Visual Design

Numa Glow is a contemporary beauty brand that celebrates soft luminosity and effortless elegance. With a focus on skincare and subtle glam, this project embodies the essence of dewy radiance and tactile luxury.

The visual identity is built on a minimal yet feminine color palette, balancing calming neutrals with delicate blush tones such as Cashmere Dusk (#C7BCAC) and Blush Mirage (#F2B8D6). These hues work harmoniously to communicate softness, calm, and approachability.

The packaging design showcases sleek typography and premium finishes, creating a tactile experience that echoes the brand’s slogan:
“Your glow awaits.”

Social media content was developed to maintain a cohesive digital presence, using curated photography, sky-inspired backgrounds, and textural elements to enhance the dreamy aesthetic.

This branding concept was designed to elevate the user’s beauty routine into a self-care ritual, combining visual serenity with modern sophistication.

Make-up branding by Graphicbyindy in the Netherlands