Mistral
( Brand Strategy • Brand Identity • Packaging Design )

Mistral
A clothing brand
Mistral Clothes is a contemporary fashion brand that blends creativity with timeless style. Rooted in vibrancy, boldness, and modernity, the brand needed a visual identity that feels fresh, confident, and dynamic with a youthful edge.
For this project, I developed a complete brand identity for Mistral Clothes. This included branding, packaging, social media visuals, printed materials, and merchandise. My goal was to translate their vision, stylish, vibrant, youthful, and timeless, into a cohesive and professional brand presence that is both approachable and distinctive.
The result is a versatile brand experience built around energy and clarity. The typography is clean and modern, while the bold color palette reinforces the brand’s lively and confident personality. From logo design to hang tags, business cards, and social media assets, every detail was crafted to reflect Mistral Clothes’ commitment to originality, quality, and contemporary fashion.







