Amira

Amira is a jewelry brand born from the soul of Morocco, desert-born, spirit-worn. Inspired by the rich culture, colors, and traditions I experienced during my travels, Amira translates that journey into a visual identity that feels mystical, elegant, and deeply meaningful.

For this project, I created a full brand identity for Amira. This included branding, web design, social media visuals, and presentation materials. My goal was to capture the essence of Morocco, soulful, bold, timeless and transform it into a cohesive and professional brand presence that feels both luxurious and authentic.

The result is a brand experience built on elegance, tradition, and spirit. The typography is refined yet expressive, while the color palette reflects the earthy warmth and vibrant tones of Moroccan landscapes and architecture. From logo design to digital touchpoints, every detail was crafted to tell Amira’s story: a celebration of beauty, culture, and timeless design.